Content Marketing


Thule has always been a synonym of reliability. Quality materials and design that conveys functionality and precision in a very elegant way. The final component: a message that represents the love for outdoor environments and the will to protect them. 


Iceland has been a beacon to feminism for decades. Now it was time to bring the female perspective into adventure travelling.

Brand Meaning

I not just about going out and making product images. It has to be a blend of brand values, communication strategy, product placement and the perfect situation for these conditions. Translating the brand's core message and, ultimately, what it stands for.

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Deeper Stories

Feminism is rooted in the Icelandic culture. Thule wanted to associate their products with strong women who are not afraid of going out there and practice the sports they love.

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