Technical, elegant and designed for high performance. Creating content for the Annecy-based brand that is a household when it comes to outdoor and mountains. They craft their products with extreme attention to details while maintaining the beautiful free spirit and art oriented attitude. Boy, do we have a soft-spot their products as we use them on a steady basis to conduct all our mountains activities.
Getting into the urban climbing scene presented a unique challenge, bringing us out of the comfort zone and into the realm of unknown possibilities. Looking at the city to create a parallel with the mountains was delivered not only a beautiful result but also a fresh bucket of always-needed inspiration.
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It's about your instincts
A story created in collaboration with Bergzeit as a B2B tool to improve sales on the Ski Tourism branch. Design for print, web and trade show booth.